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📢 Learn more below
As proud members of this community, we understand the challenges that may come with operating a small business—and that not every business has the same level of resources or expertise when it comes to strategic social media marketing. That’s why we’re here to help.
Today, businesses can’t rely on self-promotion alone. Consistent, compelling, strategic social-first user-generated content amplified through local creator partnerships and trusted community guides drives discovery and transforms marketing into recommendations—and recommendations are what drive real decisions.
Our mission is simple: to celebrate and support HKNYC businesses through strategic, social-first content and community-led experiences—authentically showcasing your business through engaging, interest-based social media designed to attract locals, visitors, and new fans, and position your business for SEO and AI-driven search and discovery.
It’s no secret that Hell’s Kitchen NYC is known for its tight-knit and passionate community made up of residents, businesses, and workers, making our vibrant West Side neighborhood home to some of the city’s best culture, restaurants, bars, entertainment, nightlife, niche retail stores and services, philanthropic organizations, wellness facilities, events, and experiences.
📢 Membership eligibility
✔️ $69 reflects rate for an eligible small business operating from a single location within Hell’s Kitchen, NYC—including a brick-and-mortar storefront, traveling cart, or pop-up, with 1–49 total employees during peak season. [i.e., restaurant, bar, café, coffee shop, bakery, coffee cart, spa, gym, laundromat, salon, barbershop, retail boutique, etc.]
✔️ Business address must be between the north side of 34th to the south side of 59th Street, and the west side of 8th Avenue to Hudson River; businesses located in Hell’s Kitchen, NYC, that do not include a neighboring Manhattan neighborhood in its name/description. i.e., “Times Square Pizza,” “The Hotel of Hudson Yards,” etc. If you are a business outside of these parameters, there still may be other opportunities available to you. Please email us here.
📢 Membership deliverables explained
✨ [One] inclusion within HKNYC in-feed community carousel or video reel post; content subject-type may include but not limited to category-best-of, itinerary-related, or product category recommendation; business tagged/mentioned in post. Details of category and post type determined by HKNYC team to ensure it complements overall content strategy and variety, while providing value and relevance to your business
✨ Pricing includes 20% service gratuity [up to $20] + creator compensation. If applicable, server/service provider will be compensated in cash at the end of the service directly by creator/influencer. All creators/influencers are compensated for agreeing to use their image and likeness to promote your business
✨ Guaranteed Instagram engagement to help with reach by assigned creator/influence may include likes, comments, shares, and/or reposts on your in-feed @hellskitchennyc-tagged posts made during the time of an active membership
✨ Available as a one-time purchase or as a monthly subscription with no cancelation fees; businesses have the option to sign up for membership once or for a monthly membership [monthly membership recommended]
📢 HKNYC Business Member Responsibility
🤝 Upon purchase, HKNYC Business agrees to provide complimentary experience for content capture: restaurant to provide appetizers, dinner, and drinks for two [2] or brunch entree and drinks for [2]; bar to provide drinks for two [2] + food [if applicable]; café/coffee shop to provide drink & food item for one [1]; spa/salon/barbershop to provide signature service for one [1]; gyms and other membership-model businesses to provide signature membership for one. etc.
📢 About HKNYC
The HKNYC community social channels and related services are backed and operated by agency-of-record, J Social Entertainment LLC—an e-commerce, on-demand social media and events agency based in Hell’s Kitchen, NYC, founded and led by a local member of the community.
[All] all creators/influencers, production team members, and employees of HKNYC/J Social are paid for their time, services, and/or for agreeing to use their image and likeness to help pormote a business.
[All] products & services are subject to availability.
Questions? No, problem. Please email us here.