HKNYC Event Spotlight Collab

📢 Learn more below

As proud members of this community, we understand the challenges that may come with operating a small business—and that not every business has the same level of resources or expertise when it comes to strategic social media marketing. That’s why we’re here to help.

Today, businesses can’t rely on self-promotion alone. Consistent, compelling, strategic social-first user-generated content amplified through local creator partnerships and trusted community guides drives discovery and transforms marketing into recommendations—and recommendations are what drive real decisions.

Our mission is simple: to celebrate and support HKNYC businesses through strategic, social-first content and community-led experiences—authentically showcasing your business through engaging, interest-based social media designed to attract locals, visitors, and new fans, and position your business for SEO and AI-driven search and discovery.

It’s no secret that Hell’s Kitchen NYC is known for its tight-knit and passionate community made up of residents, businesses, and workers, making our vibrant West Side neighborhood home to some of the city’s best culture, restaurants, bars, entertainment, nightlife, niche retail stores and services, philanthropic organizations, wellness facilities, events, and experiences.

📢 Eligibility

✔️ $99-$299 reflects rate for an eligible small business operating from a single location within Hell’s Kitchen, NYC—including a brick-and-mortar storefront, traveling cart, or pop-up, with 1–49 total employees during peak season. [i.e., restaurant, bar, café, coffee shop, bakery, coffee cart, spa, gym, laundromat, salon, barbershop, retail boutique, attraction etc.]

✔️ Business address must be between the north side of 34th to the south side of 59th Street, and the west side of 8th Avenue to Hudson River; businesses located in Hell’s Kitchen, NYC, that do not include a neighboring Manhattan neighborhood in its name/description. i.e., “Times Square Pizza,” “The Hotel of Hudson Yards,” etc. If you are a business outside of these parameters, there still may be other opportunities available to you. Please email us here.

📢 Deliverables explained

✨ [One] HKNYC in-feed standalone event spotlight collab Instagram carousel post; business tagged and invited as collaborators; content will include event name, details, and location, on-screen text/captions, royalty-free music, graphic design, SEO post copy, “Hell’s Kitchen NYC” location geotag, and paid-partnership tag, with FTC rules & guidelines met. [Included with HKNYC Event Spotlight Collab Carousel + Email and Event Spotlight Collab Carousel + Email + Reel]

✨ [One] HKNYC standalone event spotlight email sent out to HKNYC’s email list; content will include event name, details, and location, graphic design, and direct CTA/link to event. [Included with HKNYC Event Spotlight Collab Carousel + Email and Event Spotlight Collab Carousel + Email + Reel]]

✨ [One] 30-60-second HKNYC in-feed standalone business spotlight collab video reel post, ideal to promote a future event date/s part of an active event series, limited time/always-on offer/experience, or as event coverage/recap posted after event/series ends; business and creator/influencer tagged and invited as collaborators; Video content will include voice-over and/or on-screen text/captions, visible face and/or business product/service, royalty-free music, smooth transitions, color correction, SEO post copy, “Hell’s Kitchen NYC” location geotag, edited cover photo and paid-partnership tag, with FTC rules & guidelines met. [Included with HKNYC Event Spotlight Video Reel and Event Spotlight Collab Carousel + Email + Reel]

✨ Guaranteed Instagram engagement to help with reach by assigned creator/influence may include likes, comments, shares, and/or reposts on your in-feed @hellskitchennyc-tagged posts made during the time of an active membership. [Included with HKNYC Event Spotlight Collab Carousel + Email and HKNYC Event Spotlight Video Reel and HKNYC Event Spotlight Collab Carousel + Email + Reel]

✨Available as a one-time purchase per event [Included with HKNYC Event Spotlight Collab Carousel + Email and HKNYC Event Spotlight Video Reel and HKNYC Event Spotlight Collab Carousel + Email + Reel]

✨Twelve-month non-exclusive, royalty-free digital usage rights; for sponsored video/reel deliverable, including usage across the business' owned digital channels, website, organic and paid social media, whitelisting, and email marketing. Rights do not include television, print, out-of-home, third-party advertising, or sublicensing to other entities [Included with HKNYC Event Spotlight Video Reel and HKNYC Event Spotlight Collab Carousel + Email + Reel]

📢 HKNYC Business Member Responsibility

🤝 Upon purchase, HKNYC Business agrees to provide complimentary experience for content capture: restaurant to provide appetizers, dinner, and drinks for two [2] or brunch entree and drinks for [2]; bar to provide drinks for two [2] + food [if applicable]; café/coffee shop to provide drink & food item for one [1]; spa/salon/barbershop to provide signature service for one [1]; gyms and other membership-model businesses to provide signature membership for one. etc.

📢 About HKNYC

The HKNYC community social channels and related services are backed and operated by agency-of-record, J Social Entertainment LLC—an e-commerce, on-demand social media and events agency based in Hell’s Kitchen, NYC, founded and led by a local member of the community.

[All] all creators/influencers, production team members, and employees of HKNYC/J Social are paid for their time, services, and/or for agreeing to use their image and likeness to help promote a business.

[All] products & services are subject to availability.

Questions? No, problem. Please email us here.