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📢 Learn more below
As proud members of this community, we understand the challenges that may come with operating a small business—and that not every business has the same level of resources or expertise when it comes to strategic social media marketing. That’s why we’re here to help.
Today, businesses can’t rely on self-promotion alone. Consistent, compelling, strategic social-first user-generated content amplified through local creator partnerships and trusted community guides drives discovery and transforms marketing into recommendations—and recommendations are what drive real decisions.
Our mission is simple: to celebrate and support HKNYC businesses through strategic, social-first content and community-led experiences—authentically showcasing your business through engaging, interest-based social media designed to attract locals, visitors, and new fans, and position your business for SEO and AI-driven search and discovery.
It’s no secret that Hell’s Kitchen NYC is known for its tight-knit and passionate community made up of residents, businesses, and workers, making our vibrant West Side neighborhood home to some of the city’s best culture, restaurants, bars, entertainment, nightlife, niche retail stores and services, philanthropic organizations, wellness facilities, events, and experiences.
📢 Eligibility
✔️ $249-$299 reflects rate for an eligible small business operating from a single location within Hell’s Kitchen, NYC, in the beauty & wellness category —including a brick-and-mortar storefront, with 1–49 total employees during peak season. [i.e., hair salon, barbershop, nail salon, skin spa, med spa, massage studio, wellness spa, facial studio, eyebrow/eyelash studio, makeup studio, blowout bar, spray tan studio, waxing studio, laser hair removal clinic, cosmetic/dentistry practice, physical therapy studio, IV therapy clinic, acupuncture practice, tattoo studio, holistic wellness center, etc.]
✔️ Business address must be between the north side of 34th to the south side of 59th Street, and the west side of 8th Avenue to Hudson River; businesses located in Hell’s Kitchen, NYC, that do not include a neighboring Manhattan neighborhood in its name/description. i.e., “Times Square Pizza,” “The Hotel of Hudson Yards,” etc. If you are a business outside of these parameters, there still may be other opportunities available to you. Please email us here.
📢 Deliverables explained
✨ [One] 30-60-second HKNYC in-feed standalone business spotlight collab video reel post ; business and creator/influencer tagged and invited as collaborators; business employee tagged/mentioned in post. Video content will include voice-over + on-screen captions, visible face and/or business product/service, royalty-free music, smooth transitions, color correction, SEO post copy, “Hell’s Kitchen NYC” location geotag, edited cover photo and paid-partnership tag, with FTC rules & guidelines met. [Included with HKNYC Beauty & Wellness Spotlight Collab]
✨ Pricing includes 20% service gratuity [up to $50] + creator compensation. If applicable, server/service provider will be compensated in cash at the end of the service directly by creator/influencers. All creators/influencers are compensated for agreeing to use their image and likeness to promote your business. [Included with HKNYC Beauty & Wellness Spotlight Collab]
✨ Pre-vetted coached creator/influencer aligned with your business location & niche have a minimum network size of 1,000-10,000+ followers, with optimized social media channel[s], content, and engagement. [Included with HKNYC Beauty & Wellness Spotlight Collab]
✨ Guaranteed Instagram engagement to help with reach by assigned creator/influence may include likes, comments, shares, and/or reposts on your in-feed @hellskitchennyc-tagged posts made during the time of an active membership. [Included with HKNYC Beauty & Wellness Spotlight Collab]
✨Twelve-month non-exclusive, royalty-free digital usage rights; for sponsored video/reel deliverable, including usage across the business' owned digital channels, website, organic and paid social media, whitelisting, and email marketing. Rights do not include television, print, out-of-home, third-party advertising, or sublicensing to other entities [Included with HKNYC Beauty & Wellness Spotlight Collab]
✨ Available as a one-time purchase with add-on option; additional benefits of HKNYC VIP Beauty & Wellness Spotlight Collab below
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✨ [One] inclusion within HKNYC in-feed community carousel or video reel post; content subject-type may include but not limited to category-best-of, itinerary-related, or product category recommendation; business tagged/mentioned in post. Details of category and post type determined by HKNYC team to ensure it complements overall content strategy and variety, while providing value and relevance to your business. [Included with HKNYC VIP Beauty & Wellness Spotlight Collab]
✨ Valued at $318 and includes a built-in $19 savings; Beauty & Wellness HKNYC Business VIP Spotlight Collab combines all benefits and deliverables associated with Beauty & Wellness HKNYC Business Spotlight Collab [$229] and HKNYC Business Community Membership [$69], for the price of $299. [Included with HKNYC VIP Beauty & Wellness Spotlight Collab]
✨ Same-day on-demand social media coaching & support through @hellskitchennyc’s Instagram inbox with response within 24-hours of original request. [Included with HKNYC VIP Beauty & Wellness Spotlight Collab]
✨ B2B partner & event eligibility may include but is not limited to on-site co-hosted events, HKNYC Experiences, and HKNYC business collabs. [Included with HKNYC VIP Beauty & Wellness Spotlight Collab]
📢 HKNYC Business Member Responsibility
🤝 Upon purchase, HKNYC Business agrees to provide complimentary experience for content capture: [1] signature hair/face/body/skin/dental/cosmetic/medical/therapy service/treatment etc., for one
📢 About HKNYC
The HKNYC community social channels and related services are backed and operated by agency-of-record, J Social Entertainment LLC—an e-commerce, on-demand social media and events agency based in Hell’s Kitchen, NYC, founded and led by a local member of the community.
[All] all creators/influencers, production team members, and employees of HKNYC/J Social are paid for their time, services, and/or for agreeing to use their image and likeness to help pormote a business.
[All] products & services are subject to availability.
Questions? No, problem. Please email us here.